COSTA MESA, CA, July 21, 2005 – Insight Lending Solutions, a provider of loan origination and automated underwriting technology, announced today that using their premier Web-based lending solutions, Lender's Office and PriceMyLoan.com, mortgage brokers can easily transform their business into a mortgage lending institution.

The two products are integrated solutions that handle different segments of the loan life cycle. Lender's Office is a front-end point of sale system that fully manages loan origination, processing, and pipeline management. PriceMyLoan.com is an automated loan pricing and decisioning engine specifically designed for lenders to instantly qualify borrowers and retrieve accurate loan pricing results. The seamless integration between the two can offer mortgage brokers the ability to easily transition into a mortgage lending institution.

"Most mortgage brokers dream of being a lender," says Gigi Campbell, National Sales Director for Insight Lending Solutions. "Lender's Office operates as a core origination and processing system that brokers can use right now to replace their existing LOS. When they've made the decision to become a lender, adding PriceMyLoan.com becomes a seamless task because the workflow changes are practically transparent."

The two products operate as one system that can take a loan from origination all the way to rate locking and fulfillment. PriceMyLoan.com is accessed directly within Lender's Office loan files, allowing originators to quickly qualify borrowers for loan products specific to the lender with a simple click of the mouse.

In addition, the role-based user account management within Lender's Office accommodates the differing departments and responsibilities that both brokers and lenders employ. These roles determine which system functions are available to a user and help define the loan workflow process.

"In Lender's Office, there are roles that are specific to mortgage broker organizations, such as processors, loan officers, loan openers," Campbell remarks. "When you add PriceMyLoan, lender-specific roles such as account executives, underwriters and rate lock desk roles open up. The advantage is that you're still working in the same LOS environment, but with extended capabilities that fulfill the added workflow requirements for lenders. It's like a supercharged LOS."

Insight Lending Solutions provides Lender's Office and PriceMyLoan.com to its clients using a Software-as-a-Service (SaaS) model, delivering all system functionality strictly through a Web-browser. The underlying technology employs XML and is fully MISMO compliant, enabling rapid system modification and an open software architecture that easily integrates with other third-party systems

About Insight Lending Solutions

Insight Lending Solutions (ILS) is a leading developer of web-based technology for the mortgage finance industry. ILS provides mortgage lending institutions with innovative solutions for loan pricing, decisioning, processing and origination. Based in Costa Mesa, California, ILS is committed to the development of intelligent business solutions that combine cutting-edge technology with superior client support. For more information, please visit www.lendersoffice.com or call (888) 285-3912.

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Contact: Linn Cook
PriceMyLoan
(714) 957-6335
lncook@pricemyloan.com
www.pricemyloan.com