PriceMyLoan and Leads360 Integrate Technologies

Lenders gain more value from leads by automatically checking for loan eligibility and pricing

COSTA MESA, Calif. and LOS ANGELES, Calif. - February 22, 2010 - PriceMyLoan and Leads360 announced today the completion of a bi-directional integration between their respective solutions. The integration combines PriceMyLoan's automated underwriting and loan pricing engine with Leads360's lead management software to provide mortgage lenders with a powerful platform for tracking, managing and qualifying mortgage leads.

"Lenders are looking for more effective ways of generating business, and lead management is a crucial part of their growth strategy," said Gigi Campbell, national sales director for PriceMyLoan. "But lead management is more complex than most lenders realize. Given the increasing role of the internet in mortgage lending, lenders need to provide consumers with a sales experience that is dynamic and meets their heightened expectations."

The combined capabilities of Leads360 and PriceMyLoan allows lenders to drive their sales process more effectively by receiving and distributing leads in real-time, instantly checking every lead for loan eligibility and pricing, and providing an optimized customer service experience. Lenders can then provide an instant and targeted sales offer, one that closely matches what the consumer is looking for.

"We want to streamline the sales process and increase the number of sales leads that become funded loans," said Jeff Solomon, Founder and SVP of Leads360. "The robust integration that we created with PriceMyLoan works towards this goal by seamlessly embedding a powerful automated underwriting and pricing engine into the front end of the sales process to enable our mutual clients to increase throughput."

The integration between PriceMyLoan and Leads360 is available today.

About PriceMyLoan
PriceMyLoan is a proprietary product of Insight Lending Solutions (ILS). Founded in 2002, ILS provides web-based application service for the mortgage lending industry and software as a service (SaaS) to its clients to enhance productivity, reduce IT dependency, and accelerate time-to-value for mortgage companies. Combining advanced technology development using XML and MISMO standards with high-quality service, ILS provides its clients with solutions that result in reduced loan cycle times, improved pull through rates, and a lowered total cost of software ownership. For more information, please visit www.pricemyloan.com.

About Leads360
Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops hosted software solutions for managing sales leads. Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 20 million leads for over 4,000 clients. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry’s most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads. Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue. For more information, visit www.leads360.com.

###

Contact: Linn Cook
PriceMyLoan
(714) 957-6335
lncook@pricemyloan.com
www.pricemyloan.com